Privacy Policy

Sightic Analytics AB is committed to protecting your privacy. This policy explains how we collect, use, and disclose personal information when you use our app, including our machine learning algorithms and artificial intelligence technologies.

Information we collect and use

Our app uses your phone’s front camera to capture head and gaze movements. It also analyzes facial expressions (such as whether your eyelids and mouth are open), device motion, and your device model identifier. We use this identifier simply to check if our service supports your phone model.

Important Note: The collected data is a purely mathematical representation of the face. Therefore, it cannot be used to identify you as an individual.

Face Data Retention

We do not retain any face data. In fact, our system processes all face data in real-time and discards it immediately after the analysis. Once your session ends, the app stores no face data on your device or our servers.

Reasons for Collecting Face Data

We collect face data to analyze real-time head movements, eye tracking, and facial expressions. This analysis allows us to evaluate specific interaction patterns. Ultimately, we use this data solely to provide core functionality within the app. Because we process everything in real time, we never keep the data after your session ends.

Data Storage Duration

The app processes data temporarily during your interaction and discards it as soon as that processing is complete. Consequently, we do not store face data for any length of time beyond the immediate session.

Sharing Your Information

We never share your personal information or face data with third parties. Furthermore, we do not store, share, or transmit face data outside of the real-time processing conducted directly within the app.

Third-Party Data Sharing

No third parties are involved in collecting, storing, or processing your face data. Because we do not share this data with external entities, there are no third-party privacy practices to disclose.

Security

We take strong measures to protect your personal information from unauthorized access, use, or disclosure. For example, we encrypt all network traffic. Additionally, no face data or personal information ever leaves your device or sits on external servers.

Changes to This Policy

We may update this privacy policy from time to time. If we make material changes, we will post a notice on our website and mobile app. We will also obtain your consent if the law requires it.

Contact us

If you have any questions or concerns about this privacy policy, please contact us at: dpo@sightic.com

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